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WELCOME TO EXTER MEDIA

Ecommerce & Retail Marketing Agency That Delivers ROI

We help 6-figure+ Brands grow revenue using our AI-powered + Human Omnichannel Marketing System. Trusted by 30+ businesses, our partners see 6X+ ROI on average.

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Trusted By Over 30 Businesses In The UK

Case Studies

Real Results from Real Businesses

Oilwell

  • United Kingdom
  • Premium Olive Oil
The Challenge

Oilwell is a premium direct-to-consumer olive oil brand built around quality, provenance, and transparency. While their product stood out in the market, their online funnel wasn’t converting traffic into sales efficiently.

Despite consistent paid traffic, the brand faced several growth barriers:

  • Landing page conversion rate remained around 4%
  • Ad click-through rates averaged only 2%
  • Visitors struggled to clearly understand Oilwell’s differentiation
  • Ad spend was increasing faster than revenue

Oilwell needed to increase revenue — not by spending more on ads, but by making their funnel work smarter.

We focused on aligning pre-click engagement with post-click conversion. By combining Conversion Rate Optimisation with performance-driven UGC, we created a funnel designed to educate, build trust, and convert consistently.

This approach ensured every visitor arrived pre-qualified — and every landing page interaction pushed them closer to purchase.

1. Conversion Rate Optimisation: Turning Interest into Action

We analysed the full customer journey from ad click to checkout and rebuilt the experience around clarity, trust, and momentum. Our CRO improvements included:

  • Clear value-proposition messaging above the fold
  • Stronger differentiation around origin, quality, and traceability
  • Trust-building product education and benefit framing
  • Optimised CTA hierarchy and placement
  • Improved mobile usability and checkout flow

Every change was guided by behavioural data and tested to maximise conversion impact.

2. UGC Strategy: Authentic Content That Pre-Qualified Buyers

For Oilwell, authenticity mattered more than polished branding. We developed user-generated style creatives that focused on education, usage, and real product experience, including:

  • Real kitchen and cooking demonstrations
  • Educational clips on olive oil quality and freshness
  • Taste and aroma comparisons
  • Simple, trust-based testimonials

These creatives increased engagement before users even reached the landing page — ensuring higher intent traffic entered the funnel.

  • Conversion-optimised landing experience
  • Stronger customer understanding of product value
  • Higher trust and engagement across the funnel
  • Significant uplift in revenue without increasing ad spend

Oilwell transformed from a brand with strong traffic but weak conversion into a high-performing DTC funnel. By aligning UGC, messaging, and CRO, they unlocked higher revenue from the same audience — proving that growth doesn’t always require higher budgets, only better strategy.

Today, Oilwell operates with a scalable, efficient funnel that converts attention into long-term growth.

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Ready to Improve Your Conversion Performance?

If your brand is driving traffic but struggling to turn visitors into customers, we can help you unlock the full potential of your funnel. Through CRO and performance-driven creative, we turn attention into revenue — just like we did for Oilwell.

Book a Discovery Call

Aesthetics Julie Edwards

  • United Kingdom
  • Aesthetic Medicine & Beauty
The Challenge

Aesthetics Julie Edwards approached us with a clear mission: attract more high-quality clients, grow revenue sustainably, and improve how the clinic communicates with leads—all without compromising their signature personal touch. They had the reputation and results, but needed a marketing partner to amplify their growth.

Rather than piecing together disjointed tactics, we developed a fully integrated growth system—built on strategic paid advertising, intelligent automation, and highly targeted direct communication. Every part of the funnel was refined to deliver better outcomes for the clinic and its clients.

Paid Advertising: Meta Ads That Perform
We launched and managed a Meta Ads campaign designed to capture the right audience at the right moment. Through precision targeting and continuous creative optimization, we helped the clinic increase its monthly revenue by 60%, generating over £100,000 in ad-attributed revenue.
Email & SMS Marketing: Nurturing Leads Into Bookings
We implemented automated email and SMS workflows that picked up where the ads left off—converting traffic into bookings. This initiative improved the conversion rate from paid leads from 15% to 25%, driving hundreds of appointment bookings and dramatically improving lead value.
AI Services: Automation That Feels Human
To help the clinic scale efficiently, we developed and deployed two custom AI tools:
  • AI Website Chatbot – an always-on assistant that engages web visitors, answers FAQs, and books consultations automatically.
  • AI Follow-Up Bot – a smart lead-nurturing system that revives cold leads and moves them toward booking with personalized, timely messaging.
These systems worked together to increase overall booking volume by 50%, with no added burden on the clinic’s staff.
  • Over £100,000 in revenue generated from Meta advertising
  • 60% increase in monthly revenue
  • Hundreds of bookings driven by email and SMS campaigns
  • Conversion rate on paid traffic increased from 15% to 25%
  • 50% increase in total bookings due to AI automation

“This has completely transformed our business. We’re not only seeing more clients—we’re seeing the right clients. The AI tools have been a game-changer, and we finally feel like our marketing is working for us, not the other way around.”

 — Julie Edwards, Founder

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Ready to Scale Your Business?

If you’re looking to attract more clients, convert more leads, and streamline your operations without sacrificing quality, let’s talk. We build smart, human-centered growth systems tailored to health, beauty, and wellness businesses.

Book a Discovery Call

Deluxe Skin

  • United Kingdom
  • Aesthetic Medicine
The Challenge

Deluxe Skin had built a reputation for results, with an expert team and a loyal client base—but they were ready to step things up. The goal was clear: bring in more qualified leads and turn more of those leads into booked consultations. The missing link? A high-performance marketing engine that could do both—consistently.

We focused on creating a lead generation system that didn’t just bring volume—it brought quality. With strategic paid advertising, paired with automated but personal email and SMS touchpoints, we helped Deluxe Skin generate demand and convert it into real-world bookings.

Paid Advertising: Meta Ads with Measurable Impact
We designed and managed targeted Meta Ads campaigns to reach the clinic’s ideal audience—those actively seeking aesthetic treatments. The result was an additional 80 qualified leads, and a 70% increase in consultation bookings. More importantly, these weren’t just numbers—they were future loyal clients.
Email & SMS Marketing: Converting Interest Into Action
Once leads came through the door, we didn’t let them go cold. We built out smart, sequenced email and SMS flows tailored to the client journey—answering questions, offering value, and encouraging action. This strategy led to a conversion rate of 30% from paid leads—well above the industry average.
  • 80+ additional qualified leads from paid advertising
  • 30% conversion rate from paid leads via email and SMS nurturing
  • 70% increase in consultation bookings

Deluxe Skin moved from unpredictable lead flow to consistent, conversion-focused growth. With every part of their digital strategy aligned—from outreach to follow-up—they now have a scalable system that delivers results month after month.

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Thinking About Growth for Your Business?

Whether you’re looking to fill your calendar, improve lead quality, or build smarter automations, we build growth systems that perform. Just like we did for Deluxe Skin.

Book a Discovery Call

OSO Clinic

  • United Kingdom
  • Aesthetic Medicine
The Challenge

OSO Clinic operates in one of the UK’s most competitive landscapes—London’s aesthetic market. While their treatments were top-tier, their online presence didn’t reflect the sophistication or professionalism of their brand. They needed more than just a website—they needed a digital platform that would elevate their visibility, build trust, and drive new business.

We focused on building a powerful foundation for growth. That meant designing a brand-new website tailored to the clinic’s identity and optimizing it to attract and convert ideal patients through search. Our approach wasn’t just about appearances—it was about performance.

Website Development: A Digital Experience That Reflects Excellence
We designed and developed a completely custom website for OSO Clinic, built around user experience, conversion psychology, and brand storytelling. The result was a visually striking, fast, and functional site that positioned the clinic as a leader in its space—while significantly increasing the number of enquiries.
SEO Strategy: Organic Growth in a Crowded City
London is crowded with aesthetic clinics, but smart SEO gave OSO Clinic a competitive edge. Through technical site optimisation, content strategy, and local search targeting, we increased their discoverability where it matters most. The result? A 110% increase in new patient enquiries from organic traffic, all from people actively searching for services they offer.
  • A fully redesigned, conversion-optimised website
  • Stronger online brand identity and trust with visitors
  • 110% increase in new patient enquiries from organic search
  • Long-term visibility in one of the UK’s most competitive markets

OSO Clinic went from being digitally overlooked to digitally in demand. Their new site and SEO foundation continue to drive consistent interest, trust, and bookings—without relying on paid media.

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Ready to Elevate Your Online Presence?

If your clinic delivers premium treatments but your digital presence doesn’t reflect that excellence, let’s change that. We build high-performance websites and SEO strategies that turn visibility into bookings—just like we did for OSO Clinic.

Book a Discovery Call
3 STEP PROCESS

How Our System Works

A smarter, more sustainable approach to attracting, nurturing, and retaining clients.

01.

Attract

Attract

Smart data targeting across platforms (social, search, local)

02.

Nurture

Nurture

Automated flows + real human interaction for higher conversions

03.

Retain

Retain

Ongoing value delivery to boost retention and referrals

Discover How It Works
Exter Media vs. Traditional Agencies

What Makes Exter Media Different

FeatureS

Exter Media

Traditional Agencies

AI + Human+ Strategy
Omnichannel System
No Long-Term Contracts
Commission-Based Model
Full Transparency
Let’s Talk About Your Goals
WHY CHOOSE US

Data-Driven Marketing. Real Business Results.

We don’t just promise growth — we deliver it. Our team blends strategy, creativity, and analytics to help your business dominate online.

Boosts Sales

Boosts Sales

We design marketing funnels that convert. From lead generation to closing the sale, every step is optimized to increase your revenue and ROI.

Drive Growth

Drive Growth

Our custom digital marketing strategies are built to scale. Whether you're a startup or enterprise, we help you grow at every stage.

Targeted Audience

Targeted Audience

Reach the people who matter most. We use audience insights and behavioral data to connect your brand with high-intent prospects on the right platforms.

Improved Rankings

Improved Rankings

Our SEO services help your website rank higher on Google — driving long-term organic traffic, quality leads, and brand credibility.

FAQs

Got Questions? We’ve Got Answers.

Do you require long-term contracts?

Nope. We believe in performance, not lock-ins.

We specialise in serving eCommerce, Retail, B2B brands.

Our Human+ model blends automation with real strategy, and we get paid on results—not promises.

Yes. Many of our services operate on ROI-aligned models.

We’ll assess your goals, current setup, and suggest a clear roadmap—no fluff, no pressure.

Book Your Free Strategy Call