Brand & Creative
Performance Marketing
Conversion & Experience
Data Science & Intelligence
OilWell
January 2025
DTC eCommerce
Paid Media, CRO, Customer Journey, Creative Testing
OilWell is a UK-based direct-to-consumer brand with strong product demand and clear growth potential. The objective was to scale revenue while maintaining efficient customer acquisition and profitability.
On the surface, performance appeared stable. Traffic was consistent, campaigns were active, and sales were coming in.
However, results lacked consistency. Some days performed well, while others dropped significantly. Scaling ad spend did not consistently translate into profitable growth.
The issue was not demand. It was the lack of a structured and reliable system.
Despite steady traffic and active campaigns, performance was inconsistent and difficult to scale profitably.
The problem was not traffic. It was structure.
Once the system was fixed, scaling became efficient and predictable.
We focused on fixing the system before scaling, ensuring every part of the funnel was structured, tested, and aligned with performance goals.
We rebuilt campaign structure across the funnel to improve clarity, control, and performance consistency.
We introduced structured testing using UGC and static creatives to identify high-performing content consistently.
We improved product pages, refined messaging, and reduced friction to increase conversion rates significantly.
We tested, measured, and refined every change using performance data to improve results consistently.
Every improvement was driven by structured testing, data-led decisions, and a clear focus on commercial impact. The result was not just better performance, but consistent and scalable growth.
Increased conversion rate from 4% to 7–8% through structured optimisation and testing.
Reduced cost per acquisition to a sustainable range while maintaining consistent performance.
Achieved 4x to 7x return on ad spend across top-performing campaigns.
Generated over 300 purchases during the structured testing and optimisation phase.
Built a predictable system that enabled consistent and efficient revenue scaling.
Tell us your targets and we will show you exactly what is limiting your growth and how to fix it.
