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Trusted by 30+ Businesses Across the UK

Case Studies

Real Results from Real Businesses

Aesthetics Julie Edwards

  • United Kingdom
  • Aesthetic Medicine & Beauty
  • Boutique Aesthetic Clinic
The Challenge

Aesthetics Julie Edwards approached us with a clear mission: attract more high-quality clients, grow revenue sustainably, and improve how the clinic communicates with leads—all without compromising their signature personal touch. They had the reputation and results, but needed a marketing partner to amplify their growth.

Rather than piecing together disjointed tactics, we developed a fully integrated growth system—built on strategic paid advertising, intelligent automation, and highly targeted direct communication. Every part of the funnel was refined to deliver better outcomes for the clinic and its clients.

Paid Advertising: Meta Ads That Perform
We launched and managed a Meta Ads campaign designed to capture the right audience at the right moment. Through precision targeting and continuous creative optimization, we helped the clinic increase its monthly revenue by 60%, generating over $100,000 in ad-attributed revenue.
Email & SMS Marketing: Nurturing Leads Into Bookings
We implemented automated email and SMS workflows that picked up where the ads left off—converting traffic into bookings. This initiative improved the conversion rate from paid leads from 15% to 25%, driving hundreds of appointment bookings and dramatically improving lead value.
AI Services: Automation That Feels Human
To help the clinic scale efficiently, we developed and deployed two custom AI tools:
  • AI Website Chatbot – an always-on assistant that engages web visitors, answers FAQs, and books consultations automatically.
  • AI Follow-Up Bot – a smart lead-nurturing system that revives cold leads and moves them toward booking with personalized, timely messaging.
These systems worked together to increase overall booking volume by 50%, with no added burden on the clinic’s staff.
  • Over £100,000 in revenue generated from Meta advertising
  • 60% increase in monthly revenue
  • Hundreds of bookings driven by email and SMS campaigns
  • Conversion rate on paid traffic increased from 15% to 25%
  • 50% increase in total bookings due to AI automation

“This has completely transformed our business. We’re not only seeing more clients—we’re seeing the right clients. The AI tools have been a game-changer, and we finally feel like our marketing is working for us, not the other way around.”

 — Julie Edwards, Founder

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Ready to Scale Your Business?

If you’re looking to attract more clients, convert more leads, and streamline your operations without sacrificing quality, let’s talk. We build smart, human-centered growth systems tailored to health, beauty, and wellness businesses.

Book a Discovery Call

Deluxe Skin Clinic

  • United Kingdom
  • Aesthetic Medicine
  • Premium Aesthetic Clinic
The Challenge

Deluxe Skin Clinic had built a reputation for results, with an expert team and a loyal client base—but they were ready to step things up. The goal was clear: bring in more qualified leads and turn more of those leads into booked consultations. The missing link? A high-performance marketing engine that could do both—consistently.

We focused on creating a lead generation system that didn’t just bring volume—it brought quality. With strategic paid advertising, paired with automated but personal email and SMS touchpoints, we helped Deluxe Skin Clinic generate demand and convert it into real-world bookings.

Paid Advertising: Meta Ads with Measurable Impact
We designed and managed targeted Meta Ads campaigns to reach the clinic’s ideal audience—those actively seeking aesthetic treatments. The result was an additional 80 qualified leads, and a 70% increase in consultation bookings. More importantly, these weren’t just numbers—they were future loyal clients.
Email & SMS Marketing: Converting Interest Into Action
Once leads came through the door, we didn’t let them go cold. We built out smart, sequenced email and SMS flows tailored to the client journey—answering questions, offering value, and encouraging action. This strategy led to a conversion rate of 30% from paid leads—well above the industry average.
  • 80+ additional qualified leads from paid advertising
  • 30% conversion rate from paid leads via email and SMS nurturing
  • 70% increase in consultation bookings

Deluxe Skin Clinic moved from unpredictable lead flow to consistent, conversion-focused growth. With every part of their digital strategy aligned—from outreach to follow-up—they now have a scalable system that delivers results month after month.

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Thinking About Growth for Your Clinic?

Whether you’re looking to fill your calendar, improve lead quality, or build smarter automations, we build growth systems that perform. Just like we did for Deluxe Skin Clinic.

Book a Discovery Call

OSO Clinic

  • United Kingdom
  • Aesthetic Medicine
  • Modern, High-End Aesthetic Clinic
The Challenge

OSO Clinic operates in one of the UK’s most competitive landscapes—London’s aesthetic market. While their treatments were top-tier, their online presence didn’t reflect the sophistication or professionalism of their brand. They needed more than just a website—they needed a digital platform that would elevate their visibility, build trust, and drive new business.

We focused on building a powerful foundation for growth. That meant designing a brand-new website tailored to the clinic’s identity and optimizing it to attract and convert ideal patients through search. Our approach wasn’t just about appearances—it was about performance.

Website Development: A Digital Experience That Reflects Excellence
We designed and developed a completely custom website for OSO Clinic, built around user experience, conversion psychology, and brand storytelling. The result was a visually striking, fast, and functional site that positioned the clinic as a leader in its space—while significantly increasing the number of enquiries.
SEO Strategy: Organic Growth in a Crowded City
London is crowded with aesthetic clinics, but smart SEO gave OSO Clinic a competitive edge. Through technical site optimisation, content strategy, and local search targeting, we increased their discoverability where it matters most. The result? A 110% increase in new patient enquiries from organic traffic, all from people actively searching for services they offer.
  • A fully redesigned, conversion-optimised website
  • Stronger online brand identity and trust with visitors
  • 110% increase in new patient enquiries from organic search
  • Long-term visibility in one of the UK’s most competitive markets

OSO Clinic went from being digitally overlooked to digitally in demand. Their new site and SEO foundation continue to drive consistent interest, trust, and bookings—without relying on paid media.

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Ready to Elevate Your Online Presence?

If your clinic delivers premium treatments but your digital presence doesn’t reflect that excellence, let’s change that. We build high-performance websites and SEO strategies that turn visibility into bookings—just like we did for OSO Clinic.

Book a Discovery Call
3-Step Process

How Our SEO System Works

A smarter, more transparent approach to ranking higher, driving traffic, and converting leads.

01.

Audit & Strategize

Audit & Strategize

We begin with a full SEO audit — analyzing your site structure, keywords, and competitors to uncover growth opportunities and create a results-focused strategy.

02.

Optimize & Implement

Optimize & Implement

From on-page fixes to backlink building, content optimization, and technical improvements — we execute every step with precision to boost your visibility and authority.

03.

Track & Scale

Track & Scale

We monitor rankings, conversions, and traffic trends — fine-tuning campaigns for consistent growth and long-term ROI.

Discover How It Works
Exter Media vs. Traditional Agencies

What Makes Exter Media Different

FeatureS

Exter Media

Traditional Agencies

ROI-Focused, Performance-Based SEO
Transparent Reporting & Monthly Growth Reviews
On-Page, Off-Page & Technical SEO Included
Free 1-Month Post-Optimization Support
Conversion Tracking & Analytics Setup
Let’s Talk About Your Goals
WHY CHOOSE US

Performance-Driven SEO That Delivers Real Results

We combine strategy, content, and analytics to help your business climb rankings, attract ideal clients, and convert traffic into tangible revenue.

Rank Higher, Faster

Rank Higher, Faster

Our proven keyword research and optimization methods put your business in front of the right audience — ahead of competitors.

Content That Converts

Content That Converts

We craft search-optimized, engaging content that builds authority and drives clicks that actually turn into customers.

Technical Excellence

Technical Excellence

From site speed to structured data and crawlability — we handle every backend detail that helps Google love your site.

Transparent Partnership

Transparent Partnership

No jargon, no vanity metrics — just real reports, clear communication, and measurable progress.

FAQs

Got Questions? We’ve Got Answers.

Do you require long-term contracts?

No. Our SEO services are performance-based and flexible — you stay only as long as you see measurable results. No hidden fees or long-term lock-ins.

While every website is different, most clients begin seeing ranking and traffic improvements within the first 60–90 days of consistent optimization.

Yes. We handle on-page SEO, content strategy, and quality link building — all aligned to your business goals and target audience.

Absolutely. We start with a full audit of your current site, identify gaps, and implement improvements without needing a full redesign.

Yes. We track rankings, monitor analytics, and deliver transparent monthly reports so you can see your growth in real numbers.

Book a Free Consultation